INUMA
Pause Breathe Connect
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Client: Inuma
My role: Art Direction, Design, Animation, Scriptwriting
Sound Design: Matteo Di Giulio
To coincide with the launch of Inuma a new mindfulness community based in Munich, I took the lovely folks behind the brand through a full-service process. From the very spark of an idea through to scriptwriting, moodboards, design, final animation and sound design.
I guided them through the process whilst collaborating closely on feedback. We were keen for the video to feel both authentic and contemporary. The stylistic direction developed into what I now call "minimalist scrapbook" - something I'm keen to experiment with more in the future.
“It was a pleasure working with Russell to bring a static piece of campaign artwork to life using his expertise in animation.
What began as an exploratory piece of work soon transformed into a much larger project. This was down to the quality of Russell's work and his ability to follow our brief alongside adding necessary injections of creativity to help take it to the next level.
If you're looking for someone to help bring your brand to life through animation, look no further!”
Leonard von Böhlen
Anima
