THE O2
Eat Dine Play Climb
-
Client: The O2
My role: Art Direction, Design, Animation
The O2 approached me to explore how they could bring a static piece of artwork to life in the form of a 10 second loop. The artwork represents the core advertising for the O2 brand across multiple large screens in this iconic venue.
I explored a few ideas and stuck closely to the brand guidelines to come up with the concept and animation above - keeping the circular motif and the segment style of the artwork at the core of the animation whilst adding playful kinetic text to bring the copy to life. The first edit went down so well that we ended up working on several other alternative versions which could also be played in rotation around the venue.
“It was a pleasure working with Russell to bring a static piece of campaign artwork to life using his expertise in animation.
What began as an exploratory piece of work soon transformed into a much larger project. This was down to the quality of Russell's work and his ability to follow our brief alongside adding necessary injections of creativity to help take it to the next level.
If you're looking for someone to help bring your brand to life through animation, look no further!”
Ben Swift
The O2
